Building on five years experience of the event, Pulse was challenged to create a design for the Emirates hospitality box which supported Emirates presence at the 2017 ATP World Tour, and underpinned their brand positioning of ‘Hello Tomorrow’.
For ATP 2017 our challenge was to continue to communicate Emirates award-winning brand values through the delivery of a premium experience, whilst demonstrating Emirates’ understanding of sport’s core meaning, placing Emirates fully at the ‘Heart of the ATP Experience’.
Working with our award-winning creative and interiors team, Pulse designed a hospitality area which offered a world-class guest experience in a contemporary relaxation space away from the buzz of the on-court action, together with exclusive Q&A sessions from some of ATP’s top ranking players and a champagne tasting opportunity.