ATP 2017


Building on five years experience of the event, Pulse was challenged to create a design for the Emirates hospitality box which supported Emirates presence at the 2017 ATP World Tour, and underpinned their brand positioning of ‘Hello Tomorrow’.


For ATP 2017 our challenge was to continue to communicate Emirates award-winning brand values through the delivery of a premium experience, whilst demonstrating Emirates’ understanding of sport’s core meaning, placing Emirates fully at the ‘Heart of the ATP Experience’.


Working with our award-winning creative and interiors team, Pulse designed a hospitality area which offered a world-class guest experience in a contemporary relaxation space away from the buzz of the on-court action, together with exclusive Q&A sessions from some of ATP’s top ranking players and a champagne tasting opportunity.


"Pulse had a unique ability to understand our requirements, and work collaboratively with us, to develop a design which not only facilitated entertaining our 300 VIP guests throughout the event but which provided our guests with a relaxed and contemporary environment, that complimented our brand vision, to facilitate business. Their attentiveness and attention to detail throughout the tournament was truly exceptional."

Jade Hopper Marketing Division, Garanti Koza

"What can I say I am speechless. It’s a very nice stand. Above my expectations as it reflects Emirates ambitions and our customers loved it. All that we heard were great things about it. It’s a great piece of work!"

Boutros Boutros Divisional Senior VP, Corporate Communications, Marketing and Brand

"The NTT DATA Wall is a wonderful piece of innovative technology and it really added a new dimension to the Spectator Village experience."

Mike Tate Director of the R&A

"Pulse's dedication and commitment to delivering a first-class project at the Jumeirah Hills Sales Suite was impressive. The level of service and quality they brought to the project was greatly appreciated by the whole team."

Ashwini Chitnis Marketing Director

"Pulse have been incredible – this has been a stressful project, tight timings, a lot of stakeholders to keep happy but their professionalism and commitment ensured that they really pulled it out of the bag during the five events. We are really happy with the work that they produced".

Amanda Barnett Brand Manager at Heineken