DUBAI

DUBAI AIRSHOW

BRIEF

As market leaders, Emirates wanted to use their presence at the Dubai Airshow to re-connect with leading industry professionals, and to communicate their global aspirations.

CHALLENGE

Pulse’s design challenge was to create an engaging and luxurious space for Emirates and their VIP guests to relax, conduct business and dine, away from the bustle of the airfield and the main exhibition space.

RESPONSE

Based around Emirates’ First Class lounge, Pulse created an Exhibition Stand in the main hall showcasing Emirates products, and the Emirates Chalet with its hospitality environment and lounge space for fine dining.

Results

Increase in Visitors 7%
Live Days 5