ROYAL TROON

NTT DATA AT THE OPEN

BRIEF

As "Official IT Provider" and "Official Patron" to the Open Golf Championship, NTT DATA (the global Japanese IT innovator) needed to bring a purpose and concept to their partnership and role in golf.

CHALLENGE

We challenged the standard sponsorship activation and created a concept that presented the brand with relevance to the golf audience (and NTT DATA's corporate guests) and delivered real ROI through the installation of the #NTTDATAWall.

RESPONSE

The NTT DATA Wall utilized the R&A live data feed - reported directly from the course - and translated it into a fully animated data-rich visual experience on a huge hi-res screen, adding live social media, word clouds and geo-located tweets. We also built a digital "second screen" experience for fans of the sport and NTT DATA corporate guests to engage with the live data at home.

Results

Social Media Reach 1.7m
Twitter Impressions 500,000
Average Dwell-tme 31.6 Minutes
Total View-time 45,500 Hours
Tournament Days 4

The NTT DATA Wall at St Andrews 2015

"The NTT DATA Wall is a wonderful piece of innovative technology and it really added a new dimension to the Spectator Village experience."

Mike Tate Director of the R&A

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