MELBOURNE

AUSTRALIAN OPEN 2017

BRIEF

Design and fit-out the Emirates private hospitality suite to communicate the brand values to VIP guests through the creation of an elegant retreat experience that was both innovative and promoting a premium lifestyle. 

CHALLENGE

As well as a reflection of the Emirates award-winning brand, the set up within the hospitality suite needed to be flexible from week to week, to host reception-style service as well as a more formal dining experience.

RESPONSE

Inspired by the colours of nature, the combination of textures and sophistication uplifted the brand in a non-corporate way, while the Emirates global reach installation produced a conversation-worthy experience.

Results