LONDON

RUGBY WORLD CUP 2015

BRIEF

Pulse were selected by England 2015 to deliver their Tournament Guest Programme. This involved designing and producing private hospitality suites across 48 matches at 13 stadiums, and designing and creating a rugby-themed towering light sculpture.

CHALLENGE

With 48 events around the UK and 8,000 national and international VIP guests, Pulse delivered consistent presentation of the ‘Spirit of Rugby’ messaging across all venues. We also rolled out hospitality experiences for Emirates across all match days.

RESPONSE

As well as transforming the flagship hospitality space across three floors, at Twickenham, Pulse crafted modular kits for regional stadium installations, and at the official guest hotel in Kensington, managing transport and install with a faultless logistical strategy.

Results

People Exposure 80,000
VIP Guests 10,000
Live Days 92
UK Stadiums 13
Tournaments 9

Rugby World Cup 2015: Tournament Guest Programme