MILAN
EXPO MILANO
BRIEF
Emirates were invited to sponsor the prestigious VIP section in the UAE Pavilion at Milan Expo 2015. The experience needed to emulate the peerless standards of hospitality synonymous with the UAE.
CHALLENGE
Working within the structure created by architects Foster + Partner, Pulse’s challenge was to design a hospitality suite focusing on UAE's heritage and Emirates award winning First Class Lounges.
RESPONSE
With unique luxurious designer furniture, combined with elaborate mashrabiya textured walls, we created a truly inspirational and sensorial environment, relevant to both local and international visitors.
Results
Visitors
35,000
Live Days
184
Activation Time
6 Months