MILAN

EXPO MILANO

BRIEF

Emirates were invited to sponsor the prestigious VIP section in the UAE Pavilion at Milan Expo 2015. The experience needed to emulate the peerless standards of hospitality synonymous with the UAE.

CHALLENGE

Working within the structure created by architects Foster + Partner, Pulse’s challenge was to design a hospitality suite focusing on UAE's heritage and Emirates award winning First Class Lounges.

RESPONSE

With unique luxurious designer furniture, combined with elaborate mashrabiya textured walls, we created a truly inspirational and sensorial environment, relevant to both local and international visitors.

Results

Visitors 35,000
Live Days 184
Activation Time 6 Months