BUDAPEST
MOL Group Visitor Centre
BRIEF
As part of the MOL Group's sustainable vision for 2030+, Pulse Group were tasked with creating an engaging, interactive and technologically advanced visitor centre to deliver to an audience of all ages, which was situated in their new landmark headquarters, MOL Campus in Budapest.
Pulse Group's brief was to communicate this global energy company’s step-change transformation to a greener future.
CHALLENGE
The challenge set to Pulse was to strengthen MOL Group’s sustainable image and position them as an attractive employer to the younger generation, as a company that is constantly transforming as green innovators in the oil and gas industry.
This was to be in the form of a Visitor Centre at the base of MOL’s extraordinary HQ.
RESPONSE
From an interactive robotic AR station to a green animated family of MOL characters, using the energy particle as the visual identity, we created and installed the latest technology to bring to life activations that told the story of MOL's ecological aspirations by creating the concept Energising the Future together with a futuristic interactive station that allows visitors to explore the green and smart credentials of the iconic MOL Campus.
Surrounding an elegant model of the building, we built three robotic arms, each holding screens, that can detect human motion and respond through user-controlled navigation. Following visitors' movement via hand tracking, they can see and interact with several AR hotspots.
The experience blends motion graphical content, filmed footage, and photography to play out an informative narrative of their three key strategic areas; ‘Sustainable Fuels’, ‘Convenience and Mobility’ and ‘Circular Economy’, allowing visitors to understand their identity and bold ambitions.
Brought together through a beautiful interactive particle, the shared experience is designed for
multiple users to join at any point of the timeline, with engaging multiple-choice quizzes along the way.
To entertain and educate children while their parents queue for the MOL Campus SkyDeck, we developed an animated child-friendly game displayed across three 42” vertical touchscreens. A loveable plasma ball of energy that represents the energy at a molecular level, MOL-e the molecule, is the voice of the experience. She takes them on a fun educational journey, showing them how green energy is generated; how waste can be turned into new materials; and how MOL is moving towards a regenerative, circular economy.