ARSENAL STADIUM
VISIT RWANDA’S GORILLA GOALS
BRIEF
As part of Visit Rwanda’s sponsorship with Arsenal, Pulse was briefed to create a fun and engaging pre-game activation which promoted Visit Rwanda’s brand recognition, and promoted their works in mountain gorilla conservation.
CHALLENGE
The activation had a very small window of opportunity, to engage as many spectators as possible on their arrival at Arsenal’s stadium prior to heading in to watch the match.
RESPONSE
Pulse created a goal kicking activation which not only drew participants, but also a large crowd of spectators, ensuring maximum engagement was made within the short activation time.
FACTS
Participants
618
Goals Scored
205
Hours Live
2.5
Photo Engagements
255
