DUBAI
EMIRATES, ATM 2024
BRIEF
We were asked to design Emirates’ largest presence at ATM to date. For this, the 975sqm stand, as well as the usual areas for invited guests, we featured the signature product range, the Emirates Official Store and an area showcasing the sustainability focus.
CHALLENGE
As the largest footprint that Pulse had designed for Emirates, Pulse needed to ensure a balance between design showcase and business functionality whilst keeping the premium Emirates experience intact.
RESPONSE
Without compromising the signature design, Pulse created a highly impactful and functional space that incorporated the multiple brand requirements and delivered the highest footfall of any Emirates stand at ATM to date.
“ Emirates welcomes over 18,000 visitors at the 25th edition of ATM “
— Emirates Media Centre —