SHARJAH, UAE
Fujifilm Xposure 2025
BRIEF
Sharjah’s premier photography festival brings together world-renowned photographers with professionals and amateur enthusiasts, together with a photographic and videography trade show.
Pulse was briefed to design and build the Fujifilm presence at this coveted show, showcasing both the company’s products and their brand’s ambassadors.
This was to include a lifestyle presence, with a guest cafe and facilities for a full program of speeches and workshops.
CHALLENGE
The challenge was to create a high visibility branded stand, which signposted Fujifilm’s presence at this major event, while providing an immersive environment on the stand for a product showcase and communications.
RESPONSE
Integrating six key photographic thematics – architecture, portrait, documentary, fashion, food, and landscape – our stand design featured three distinct archway entrances. These were designed as immersive showcases of each theme or individual artists, utilizing complementary colors and bespoke wallpapers to create impactful environments.
The central café-style seating, strategically positioned around a rear corner coffee bar, offered a versatile and welcoming space for client engagement, meetings, and presentations.
