DUBAI
dnata Rugby Sevens 2024
BRIEF
To design the dnata chalet at the Emirates Dubai Sevens 2024, creating a fun and playful dnata experience where corporate customers can be engaged in an informal environment.
CHALLENGE
To promote dnata in a fun, engaging and relevant way to customers as they enjoy two days of rugby and entertainment, and further position dnata as the world’s leading air and travel services provider.
RESPONSE
The inspiration for the suite overlay was based on the proposition of ‘Play to Win’ which was perfectly aligned with the game of rugby. This was expressed in the brand messaging within the graphic overlay.
Values such as Strategy, Leadership, Resilience and Teamwork were presented visually, and dedicated ‘play’ areas in the suite added a fun interactive overlay to the suite and talking points for guests.
