MELBOURNE
Emirates Australian Open 2024
BRIEF
To support and enhance Emirates’ brand presence in Australia, and in particular Melbourne and the wider state of Victoria.
CHALLENGE
To reinforce the position that Emirates is a connector of people, places and passions and create an Emirates Fly Better experience for tennis fans at the tournament.
RESPONSE
Pulse’s created a hospitality suite which provided visitors with a taste of the award-winning hospitality and comfort for which the airline is renowned.
We were also able to highlight the A380 as the Emirates’ flagship aircraft on their routes to Australia, with a chance to sample the luxury of the on-board lounge.
