BERLIN
EMIRATES, ITB 2024
BRIEF
The Emirates brief was to showcase their expanding iconic products and sustainability credentials on an eye-catching stand, using a large versatile space that allowed for multiple meeting opportunities and the free flow of a high volume of visitors.
CHALLENGE
Pulse sought to make the best use of space, allowing the visitors to interact with the products while keeping the space feeling open and attractive to all.
RESPONSE
Pulse developed the 2024 signature design for this 429sqm footprint, using a double deck to house an open meeting area for invited guests, a VIP wing and two full service kitchens. The majority of the ground floor remained open for ITB visitors however the design also allowed for four private meeting rooms, which were managed through an online meeting system.
“ Emirates set for strong return to ITB Berlin 2024 ”
— Emirates Media Centre —