BRIEF

Emirates, Premier Partner and the Official Airline of Expo 2020 Dubai, tasked Pulse with the design and delivery of the full scope of the Emirates pavilion.

A highly aspirational architectural project that included an educational future-forward experiential visitor experience based on the theme of ‘The Future of Commercial Aviation’.

CHALLENGE

Pulse’s role and responsibilities for the Emirates Pavilion included:

• Architectural design of the pavilion

• Lead consultant for supervision of the construction team

• Strategy development and content

• Design, production and installation for the interior fit-out

• Design, production and installation of the digital visitor experience

RESPONSE

With a design and development programme spanning four years and a live period extended by over twelve months due to the global pandemic, Pulse rose to the ambitious challenge of presenting Emirates’ vision to the world.

We produced an engaging experience that was informative and entertaining, all housed in a innovative and memorable structure.

During Expo 2020 more than 300,000 people passed through the pavilion and the response was extraordinarily positive.