NEW YORK

EMIRATES US OPEN 2014-2024

BRIEF

Design and fit out for Emirates Airline multiple areas at this Grand Slam tournament including their prestigious, permanent hospitality suite, the Emirates Sports Café celebrating Emirates renowned sponsorship of over 60 sports globally and the activation booth to engage with the attending tennis fan audience.

CHALLENGE

To focus on connecting with the largest live audience of almost one million visitors at their passion point for tennis, whilst building awareness of Emirates and Dubai.

RESPONSE

To created an experience that reinforces the Emirates Fly Better brand proposition by introducing a feeling of quiet luxury; rich in texture, with a playfulness expressed with patterns, yet maintaining a neutral and sophisticated style. All accompanied by pampering experiences and exotic food and drink from around the world.

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“… after visiting the invite-only Emirates suite at Arthur Ashe Stadium last week, I can’t stop thinking about the recently redesigned space.”

High praise indeed, and we love that our designs “are living rent-free” in someone’s mind! Click for full House Beautiful article.

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