BERLIN & DUBAI
EMIRATES INFINITE POSSIBILITIES
BRIEF
Emirates ambition was to translate their “Hello Tomorrow” brand positioning from a travel choice and mover of people to a lifestyle choice, connecting people to opportunities and improving quality of life globally.
CHALLENGE
Pulse sought to expand the Emirates presence, moving from direct messaging to an immersive experience, allowing visitors to interact directly with the prestigious Emirates brand.
RESPONSE
Using the “Infinite Possibilities” of a Möbius form, Pulse created a three-storey expression of the brand, including interactive screens, a VR experience and an exclusive Meeting Management System for VIP meetings.
FACTS
Footfall
51% increase on previous year
Engagement in Experiences
31.6 Minutes
Award
Winner Best Exhibition Experience, Event Magazine
Award
Winner Best AR/VR Stand Experience, Event Technology Award
“What can I say I am speechless. It’s a very nice stand. Above my expectations as it reflects Emirates ambitions and our customers loved it. All that we heard were great things about it. It’s a great piece of work!”
Boutros Boutros
Executive VP - Marketing, Brand and Corporate Communications
“ Emirates ‘Infinite Possibilities’ Stand to take centre stage at ATM ”
— Emirates Media Centre —
“ Emirates ‘Infinite Possibilities’ stand attracts almost 13,000 visitors at ATM “
— Emirates Media Centre —