LONDON
TEAM GB CLUBHOUSE SUPPORTERS HQ BY STRONGBOW
BRIEF
With the Olympic Games taking place in Rio, Team GB and Strongbow were looking for a way to reach out to Team GB supporters back in London, with an exclusive Clubhouse for VIPs, athletes’ families and friends.
CHALLENGE
Pulse was given the task of bringing the Brazilian spirit to the central London Clubhouse through the creation of an identity, design and theme for the event whilst managing the entire event and entertainment throughout the Olympic period.
RESPONSE
Over three weekends, Pulse delivered a truly memorable experience, dressing the exclusive Central London rooftop venue with a supporters’ screen and pledge wall, and providing entertainment from bands and Capoeira dancers.
FACTS
VIP Guests
2000
Events
5
“Pulse have been incredible - this has been a stressful project, tight timings, a lot of stakeholders to keep happy but their professionalism and commitment ensured that they really pulled it out of the bag during the five events. We are really happy with the work they produced.”
Amanda Barnett
Brand Manager at Heineken