ATM DUBAI
THE RED SEA DEVELOPMENT COMPANY
BRIEF
The Red Sea Development Company briefed Pulse to create an inviting space to connect with leading industry professionals, and showcase their ambitious project for an ultra-luxurious destination on the west coast of Saudi Arabia.
CHALLENGE
The design features and finishes throughout the stand needed to highlight how the project will be setting new standards in sustainable development, whilst maintaining a standard of ultimate luxury both in look and feel.
RESPONSE
Inspired by the natural beauty of the highly aspirational development project, Pulse created an environment which transported (the) guests to the serene and luxurious Red Sea Development. Through the use of natural and reusable materials, every texture and detail was carefully chosen to bring this ambitious project to life.
